‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
Good Friday morning to you!

Are poll results news? Look at most any daily newspaper, and those editors clearly say yes.

Even so, some are beginning to wonder if the gathering of people’s opinions warrants news coverage at all.

Don’t get me wrong. We do our own silly polls. You can find a few of them on this newsletter. They are not scientific, or random, or meaningful in any real way — other than being entertaining, we hope.

But is it appropriate for the media to publish poll results that might sway public opinion?

Researchers have observed that people will frequently conform to a majority opinion, jumping on the bandwagon to be on the “winning team” of a leading candidate or a popular policy. But for every study that shows how poll results may impact decisions, there is another showing that they won’t.

Meanwhile, consider this. If you viewed poll results that said those who wear checkered shirts are 71% more likely to receive a job offer, or not get arrested, or win the lottery (or whatever impacts you), would you consider wearing more checkered shirts? Or at least think about it the next time you went shopping or picked something out from your closet?

The most logical responses I read in doing a bit of research on this explained that polling itself is not the problem, but the reporting on the poll results is. Makes sense to me. After all, 53% of people surveyed say they refuse to participate in polls.

Have a fantastic Friday, and thanks for reading.

Shane Goodman
President and Publisher
Big Green Umbrella Media
515-953-4822, ext. 305


Your Clear Mortgage forecast from Jason Parkin

Hot and dry conditions through the 5th, with the next rain chance coming Monday night. Cooling into the middle of next week.

For help with preapprovals or refinancing, get in touch with Jason at parkin.mortgage

Things To Do

Local July Fourth fireworks
Many firework displays are planned for the holiday. Listed are some of them. All times are approximate. Before attending, be sure to check with each event individually to verify details.

Friday, July 2
Des Moines: Rendezvous on Riverview at the new Prairie Meadows Riviera stage at Riverview Island, 710 Corning Ave. Fireworks to follow free live music by Standing Hampton. Starts at 5:30 p.m.; www.riverviewparkdsm.com
Des Moines: Principal Park, fireworks to follow the game, I-Cubs vs. Indianapolis Indians (Pirates), first pitch at 7:08 p.m.; www.iowacubs.com

Saturday, July 3
Altoona: Prairie Meadows, dusk; www.visitaltoona.com/event/2021-fireworks-at-prairie-meadows
Des Moines: Principal Park, fireworks to follow the game, I-Cubs vs. Indianapolis Indians (Pirates), first pitch at 7:08 p.m.; www.iowacubs.com
Waukee: Boomers Fireworks, 33240 Ute Ave., 10 p.m.; www.pyromart.com/boomers
Windsor Heights: Colby Park, dusk; www.windsorheights.org/calendar.aspx
Winterset: Winterset Cidery offers “the largest fireworks display in Madison County,” dusk; www.wintersetcidery.com/events

Sunday, July 4:
Altoona: Adventureland, 9:35 p.m.; www.altoonachamber.org/events/fireworks-at-adventureland-park
Grimes: South Sports Complex at 600 S. James St.,10 p.m.; www.grimesiowa.com
Grinnell: Ahrens Park, approximately 9:45 p.m.; www.grinnelliowa.gov
Norwalk: McAninch Park, 200 Wright Road, dusk; www.norwalkchamber.net/fourth-of-july.html
Urbandale: Walker Johnston Park, 10 p.m.; uniquelyurbandale.com/fourth-of-july
Waukee: Centennial Park, 9:30 p.m.; www.waukee.org/777/Celebration-of-Independence
Waukee: Boomers Fireworks, 33240 Ute Ave., 10 p.m.; www.pyromart.com/boomers
West Des Moines: City/School Campus by City Hall, 4200 Mills Civic Parkway, 9:30 p.m.

Tuesday, July 6
Des Moines: Principal Park, fireworks to follow the game, I-Cubs vs. St. Paul Saints (Twins), first pitch at 6:38 p.m.; www.iowacubs.com

Featured Home For Sale

3635 Cornell Street
Des Moines, IA 50313

Newly updated and full of charm! This two story masterpiece is exactly what you have been looking for. Original hardwood floors, an open concept floor plan with tall ceilings to boot. All 3 bedrooms are super spacious and the full bathroom has a tasteful tile shower, tile floor, and soaker tub accompanied by a wood backdrop from an original 1800's Oklahoma chuckwagon...

More Information Here

Here are today's mobile radar locations for the Des Moines Police Department. Please drive safely!

800 Maple Street
3700 Hubbell Avenue
1200 E. 17th Court


A.M. Headlines

FROM KCCI: Allegiant Airlines to call Des Moines home while providing more direct flights

DES MOINES, Iowa — For the first time a commercial airline is now basing part of its fleet at the Des Moines International Airport. Allegiant Airlines will be bringing more direct flights to Des Moines travelers. ... READ MORE FROM KCCI

FROM WHO-TV 13: Iowa has seen an explosion of fireworks injuries since 2017 law legalizing them

IOWA CITY, Iowa (AP) – Fireworks injuries more than doubled in Iowa in the four years since a 2017 law legalized their sale and use by consumers, with far more children getting hurt and more patients requiring amputation, according to state data and a new study. Emergency room visits stemming from fireworks-related injuries rose to an annual average of 147 from 2017 through 2020, according to Iowa Department of Public Health data obtained Thursday. That’s a 114% increase from the state average of 69 over the previous four years.  READ MORE FROM WHO-TV

FROM WOI-DT Local 5: Advocates say state needs to take bold steps to overcome Iowa's child care crisis

DES MOINES, Iowa — A lack of child care is a big barrier keeping people from returning to work. This issue existed long before the pandemic, but COVID made the problem worse. Providers told Local 5's Rachel Droze the state needs to make big investments into Iowa’s child care system before more high-quality, affordable facilities start opening. ... READ MORE FROM WOI-DT Local 5

The Score
Iowa Cubs: The Iowa Cubs (18-30) got out to an early lead, but fell 7-6 in 12 innings to the Indianapolis Indians (27-23), Thursday night at Victory Field. READ MORE...
MLB: Red Sox 15 Royals 1, White Sox 8 Twins 5, Rockies 5 Cardinals 2  READ MORE...
NBA Playoffs: Bucks 123 Hawks 112. Bucks lead series 3-2
CITYVIEW's Best Of Des Moines 2021

Nearly 14,000 votes were cast in the 2021 CITYVIEW Best Of Des Moines readers' poll.

Best Local Place to Karaoke
1. AJ’s on East Court
2. Cheap Seats
3. Jeannie’s Bottle


Read more

Mady’s sweet 16 was golden: Mom surprises daughter with car for 16th birthday

By Lisa Verhey-Budding

Mady Jane Theobald is about to turn 16 years old. In fact, she will celebrate her sweet 16 on June 16. Mady’s mom, Stef, went all out to celebrate her daughter’s special day by surprising her with the gift of gifts. Yep, you guessed it, she bought Mady her very own car.
Stef tried to keep the car a secret for as long as she could but ended up surprising Mady with her gift early.

“I had to get it in our possession so no one else would be driving it around. I wanted to make sure it stayed in top condition for Mady,” Stef says. “Plus, she kept going on and on about wanting a sports car, and that wasn’t going to happen.”


Read more

Jolene Goodman spotted her first roadside sweet corn stand yesterday on Hickman in Waukee. Her reaction:  "Wahoo!"

Want to see your photo included in the Daily Umbrella? Send your Snapshots to tammy@iowalivingmagazines.com, and maybe it will be chosen!

Digital Editions
Johnston Living magazine is published each month and mailed to every household in the community. The July issue cover story, "On the Same Page," is about residents who enjoy book clubs. Each issue also includes other features, informational articles and local photos. Each edition, as well as the archives, may be viewed at www.iowalivingmagazines.com.. See the latest Johnston Living here.
Summer Stirs
CITYVIEW's traveling cocktails are back!  The next event is in the Historic East Village, Friday, July 23, 5-9 p.m.

Sample the signature Summer Stir drinks at 7 participating establishments! For only $20 (prepaid online), participants will receive 10 tickets to use to sample drinks at any of the participating venues. Tickets may also be purchased at the event for $30. All of the establishments will be within walking distance.

Details and Tickets
Birthdays and Notables!

Happy Birthday to these celebrities: Lindsay Lohan, Ashley Tisdale, Alex Morgan, Larry David, Bret Hart, Jose Canseco, Jerry Hall, Imelda Marcos, Thurgood Marshall, Erin Burnett, Kathryn Erbe, Medgar Evers, Vince Staples, Johnny Weir

SUBMIT: Want to wish someone a Happy Birthday or a Congratulations on their big day? Email tammy@iowalivingmagazines.com

Poll of the Week

Upon death, what do you wish to be done with your remains?

Traditional burial with casket
Don’t care


Which one would you choose to satisfy your sweet tooth?

Apple pie - 20%
Chocolate chip cookie - 30%
Milkshake - 33%
Brownies - 12%
Cupcake - 5%

Morning Chuckle
Why is the octopus such a good cook?
IT'S A CHEF-ALAPOD! Or, better yet, as William Snyder suggests, "Because they are great at making octo-pie!"

What did the girl octopus say to the boy octopus on Valentines Day?

Have a guess? Email tammy@iowalivingmagazines.com 

P.S. As a free newsletter, we rely on readers like you to grow our subscriber list. If you have a friend or coworker who you think would enjoy waking up to The Daily Umbrella each weekday morning, please share our newsletter sign up page with them! Visit www.thedailyumbrella.com and click on the SUBSCRIBE link on the upper right-hand side!


This email was sent to: email@somehost.com

Big Green Umbrella Media, Inc.
8101 Birchwood Court, Suite D
Johnston, Iowa 50131