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Good Friday morning to you!

I attended a conference a couple decades ago on Quick Response or QR Codes. The speaker shared how they were being used in Japan in point-of-purchase displays, billboards, emails, print ads, etc. We were provided with examples of how Japan was leading in the digital innovation, and that we should be ready for QR codes to gain traction in America. So I experimented with them in a variety of applications, but they failed to truly take off. Until recently.

Yes, QR codes have roots back to original bar code technology, but most agree that the invention year was 1994 when Toyota wanted a new barcode system in its assembly line and Masahiro Hara from Denso Wave developed the QR Code. The codes grew quickly in pharmaceutical practices, retail industries, marketing, social media and security.

Growth came in in 2002 when use of QR Codes became widespread in Japan, pushed by the mobile phones with QR Code-reading features. Years later, use skyrocketed in America when mobile phones were able to scan using the basic camera app installed on mobile phones rather than third-party software that had to be downloaded.

Then along came COVID-19. When restaurant owners feared having printed menus available on tables, they started requiring the use of QR codes to order drinks and food from. As a result, many of us became much more comfortable with the process. Yes, even us Iowans. Tie it to food, and we figure it out.

Not familiar with QR codes? Hold your phone camera up to the link at right to our email sign-up page where viewers can request to receive any of our email communications, including this Daily Umbrella newsletter.

There are a few lessons here. First, follow the leader. In this digital technology example, it is Japan. Second, don’t give up on a great idea. The original intent may not turn out to be the ultimate use (think Viagra). And third, don’t wait for a pandemic to force you to try new technology. In this case, experimentation is good — and often free.

Are you using QR Codes? Personally? Professionally? Shoot me an email and let me know how you find them helpful. In the meantime, keep scanning!

Have a fantastic Friday, and thanks for reading.

Shane Goodman
President and Publisher
Big Green Umbrella Media
515-953-4822, ext. 305

The Water Report
DNR Water Summary Update: Some rain in June, but drought spreads
The month of June saw 3.31 inches of rain in Iowa, almost two inches less than normal. The lower than normal rainfall, combined with warmer than normal temperatures, resulted in an expansion of drought conditions across the state. For a thorough review of Iowa’s water resource trends, go to iowadnr.gov/WaterSummaryUpdate.

Your Clear Mortgage forecast from Jason Parkin

Rain chances will affect us early and again late today, with late-day storms possibly being severe. Rain chances ramp up again Saturday afternoon, then again Sunday afternoon into early Monday morning. Temps warm into the upper 80’s Tuesday and Wednesday.

For help with preapprovals or refinancing, get in touch with Jason at parkin.mortgage

Things To Do

Friday, July 9
⇛”Godspell” (Tent Theatre)
At: The Playhouse parking lot, 831 42nd St., Des Moines
Prepare ye for “Godspell,” a modern-day retelling of the New Testament parables. With a Tony-nominated score of songs ranging in style from pop to vaudeville, including the hit song Day by Day, composer Stephen Schwartz (“Wicked”) brings to vibrant life the timeless messages of kindness, tolerance, and love.
Godspell is performed live, in-person, July 9-11, July 22-25, and Aug. 5-8, in the event tent in The Playhouse parking lot.

Featured Home For Sale

5905 SW 14th Street
Des Moines, IA 50315

Don't miss this 3 bedroom, 1 bath, home with 1,564 square feet of finished space on a 1/4 acre lot. Detached garage adds an additional space with a 3/4 season covered porch. Plenty of space in the backyard for a garden, too! All appliances stay with the house. New siding, air conditioner and ceiling fans in all the upstairs living spaces, and newer furnace in 2015....

More Information Here

Here are today's mobile radar locations for the Des Moines Police Department. Please drive safely!

900 Maury Avenue
1200 E MLK Parkway
5500 Meredith Avenue

DOUGLAS AVE: A project to repave U.S. 6/Douglas Avenue between Merle Hay Road and Lower Beaver Road in Des Moines requires closing the roadway to traffic from 10 p.m. Friday, July 9, until 5 a.m. Monday, July 12, weather permitting. This section of Douglas Avenue will be opened back up as a two-lane road with a center turn lane.

A.M. Headlines

FROM KCCI: Help wanted: Iowa State Fair seeks applicants at job fair

DES MOINES, Iowa — The Iowa State Fairgrounds hosted a fair of a different sort Thursday, hosting applicants for a job fair. The Iowa State Fair needs approximately 1,400 workers to help run the 2021 fair, which takes place Aug. 12-22. ... READ MORE FROM KCCI

FROM WHO-TV 13: One person injured in shooting during Des Moines home invasion robbery

DES MOINES, Iowa – Police are investigating after one person was shot during an early morning home invasion robbery in Des Moines. According to Sgt. Paul Parizek with the Des Moines Police Department, the incident happened in the 1300 block of E. 36th Street around 1:00 a.m. Thursday.  READ MORE FROM WHO-TV

FROM WOI-DT Local 5: Drake student-athlete qualifies for Nigeria's Olympic track team

DES MOINES, Iowa — A current member of Drake University's women's track team will compete at the Olympics for the first time in the school's history. Yinka Ajayi will represent her home country, Nigeria, in the 4x400 mixed relay. The 23-year-old said she's worked hard to get there. ... READ MORE FROM WOI-DT Local 5

The Score
IOWA CUBS:  The Iowa Cubs (21-33) fell to the St. Paul Saints (28-28) by a score of 10-3, Thursday at Principal Park. . READ MORE...
MLB: Indians 7 Royals 4, Phillies 8 Cubs 0, Twins 6 Tigers 3 READ MORE...
NBA Finals: Suns 118 Bucks 108 - Suns lead the series 2-0.
CITYVIEW's Best Of Des Moines 2021

Nearly 14,000 votes were cast in the 2021 CITYVIEW Best Of Des Moines readers' poll.

Best Local Pizza
1. Bordenaro’s Pizzeria
2. Fong’s Pizza
3. Gusto Pizza Co.


Read more

Architecture on the Move with Ryan Ellsworth

By Jeff Pitts

“I’m an architect, but I don’t usually spend my day talking about architecture,” explains Ryan Ellsworth. Creatively designing spaces to efficiently utilize resources… That’s his preference, and it’s usually on his agenda somewhere. But like everyone else, a lot of his job is sitting at a computer, answering emails and answering phone calls.

“It can be boring,” he admits.

That’s why Ellsworth volunteers for Architecture on the Move, an annual series of downtown architectural walking tours put on by the Iowa Architectural Foundation. The 90-minute tours take place every second Friday of every month, May-September, starting at 5:30 p.m. and leaving from Capital Square.


Read more

Members of the Emerick-Williams VFW Post 8879 in Valley Junction and Boy Scout Troop 280 leading the West Des Moines Independence Day Parade on July 3. — Photo by Beckham Miller

Want to see your photo included in the Daily Umbrella? Send your Snapshots to tammy@iowalivingmagazines.com, and maybe it will be chosen!

Digital Editions
Jordan Creek Living magazine is published each month and mailed to every household in the community. The July issue cover story, "On the Same Page," is about residents who enjoy being members of book clubs — and not just for the "good reads." Also included are other features, informational articles and local photos. Each edition, as well as the archives, may be viewed at www.iowalivingmagazines.com. Read the July issue here.
Summer Stirs
CITYVIEW's traveling cocktails are back!  The next event is in the Historic East Village, Friday, July 23, 5-9 p.m.

Sample the signature Summer Stir drinks at 7 participating establishments! For only $20 (prepaid online), participants will receive 10 tickets to use to sample drinks at any of the participating venues. Tickets may also be purchased at the event for $30. All of the establishments will be within walking distance.

Details and Tickets
Birthdays and Notables!

Happy Birthday Tucker Wade, Newton, turning 19 today!

Happy Birthday to these celebrities: Tom Hanks, Courtney Love, Jordan Belfort, Kelly McGillis, Georgie Henley, Jack White, Lindsey Graham, Jimmy Smits, Fred Savage, Mitchel Musso, Kevin Nash, Ben McAdoo, Nathaniel Marston

SUBMIT: Want to wish someone a Happy Birthday or a Congratulations on their big day? Email tammy@iowalivingmagazines.com

Poll of the Week

Do you seek out fireworks for the Fourth of July?



Upon death, what do you wish to be done with your remains?

Traditional burial with casket - 23%
Cremation - 67%
Don’t care - 10%

Morning Chuckle
Why did the apple stop in the middle of the road?

It wanted to turn into applesauce! — Lynne George

Same reason the orange, lemon and grapefruit did...they ran outta juice! — Chuck Golliher

What did the man say when his wife told him he planted the wrong flowers?
Have a guess? Email tammy@iowalivingmagazines.com 

P.S. As a free newsletter, we rely on readers like you to grow our subscriber list. If you have a friend or coworker who you think would enjoy waking up to The Daily Umbrella each weekday morning, please share our newsletter sign up page with them! Visit www.thedailyumbrella.com and click on the SUBSCRIBE link on the upper right-hand side!


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