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Good Friday morning to you!
 

It may feel like 1985, but it’s not. Unfortunately, it may be de ja vu — all over again. Yes, the Coca-Cola company is changing its formula for Coke Zero, and this feels all too reminiscent of the New Coke debacle in 1985. It was then when a new flavor of Coke was introduced to the masses.

Some called that recipe change incredible. Others called it incredibly stupid. But through it all, brand loyalty was redefined in a way few could have imagined. Was it all part of Coca-Cola’s master plan, or was it just dumb luck? The Coca-Cola team was silent. The best answer may come from the owl in the Tootsie Roll commercials: “The world may never know.”

I may have been one of the few who actually liked the New Coke flavor, at least from what I remember. It lasted until 1992 when it was renamed to Coke II and then met its ultimate demise in 2002.

Coca-Cola launched Coke Zero in 2005 and left it mostly unchanged until 2017 when it tweaked the recipe and rebranded it as Coca-Cola Zero Sugar. The new version, complete with a new packaging design in red instead of black, will be rolled out in the United States this month.

The company says the new product will taste even more like the iconic Coca-Cola, but I don’t want Coke Zero to taste more like Coke. I want it to taste like Coke Zero. I enjoy a can of Coke Zero on ice in the afternoons. It is my soda of choice. In fact, our pop machine in the office is well stocked with it. Will I adjust to the new flavor? Will others? Or will this be another lesson in brand loyalty?

Change is difficult, especially as we grow older. I embraced New Coke in 1985, but I was also 17 years old and drank very little soda. I have been drinking Coke Zero for 16 years. That puts some perspective into this. As typical, new products are not geared to those of us who are 50 and older. The youngsters are the target market. We will be dead soon, especially those of us who have been drinking diet colas for decades.

Hmmm.

Have a fantastic Friday, and thanks for reading.

Shane Goodman
President and Publisher
Big Green Umbrella Media
shane@dmcityview.com

 

Your Clear Mortgage forecast from Jason Parkin

A warming trend kicks in today into next Tuesday and Wednesday as conditions look to stay dry into at least late next week.

For help with preapprovals or refinancing, get in touch with Jason at parkin.mortgage

 
Things To Do
 

July 16 and 17
Waukee Arts Festival, Centennial Park

New this year, the festival will have a kite exhibit. Chicago Kite will bring out large kites to entertain festival goers. Starting at 11 a.m. on Saturday, the first 150 kids to attend the festival will be able to build their own kites to fly.

Friday night, the all-ages event opens at 5 p.m. A concert on the main stage begins at 6 p.m. by Not Quite Brothers, with the 8 p.m. headliner, Bonne Finken.

On Saturday, the festival opens at 10 a.m. Come early to enjoy a pancake breakfast served by The Rotary Club from 8-10:30 a.m., with a free-will donation. Food trucks, ice cream and craft beer from local breweries are offered up for festival goers. Artists’ work represented includes all types of mediums from mixed media works, paintings, wood, pottery, sculptures, metal, jewelry, photography and more. Hoffman says they have artwork across the price spectrum, so it’s accessible for all art lovers.
To end Saturday’s festival, an evening concert starts at 6 p.m. with a performance by Dickie followed at 8 p.m. by headlining act Decoy taking the stage.
For more information, visit www.waukeeartsfestival.org.

 
Featured Home For Sale
 

2441 Maple Street
West Des Moines, IA 50265
$248,500

The current owner has called this place home for more than 30 years and is ready for someone else to own it and take pride in it like he has. It is a solid home that has been taken care of, has a beautiful deck and backyard and could be a perfect starter home. Near schools, library, biking trails, the pool and Valley junction is nearby as well. With a few updates this will be quite the charmer.

 
More Information Here
 
Traffic 
 

Here are today's mobile radar locations for the Des Moines Police Department. Please drive safely!

900 Third Street
300 S.E. Jackson Street
700 Fleur Drive

 
A.M. Headlines

FROM KCCI: Family sheltered under pool table as tornado hit

LAKE CITY, Iowa — The annual event is called Camp Grandma. Each year the cousins get together at their grandparents' home a few miles east of Lake City. Wednesday afternoon, there were eight cousins at the home when the skies darkened and a tornado touched down. ... READ MORE FROM KCCI

FROM WHO-TV 13: Local Realtor Encourages Employers to Take Advantage of Increased Office Vacancy Rates

WEST DES MOINES, Iowa– As companies start to migrate back into the office, a local realtor said this is an opportune time for tenants to rent bigger and better office space. According to CBRE Hubbell Commercial, between March of this year and last year the office vacancy rate in central Iowa increased by 3 percentage points, with downtown Des Moines taking the biggest hit.  READ MORE FROM WHO-TV

FROM WOI-DT Local 5: Busy Des Moines intersection reopens after dangerous chase with stolen truck leads to a multi-vehicle crash

DES MOINES, Iowa — A multi-vehicle crash has blocked a busy Des Moines intersection Thursday afternoon. A chase between Des Moines police and a stolen pickup truck ended with a multi-vehicle wreck at a busy intersection Thursday afternoon. ... READ MORE FROM WOI-DT Local 5

 
The Score
 
IOWA CUBS: The Iowa Cubs defeated the Toledo Mud Hens 6-0 Thursday at Fifth Third Field. 
 
MLB: Red Sox v. Yankees postponed COVID-19
 
NBA finals: Game 5 Suns v. Bucks is Saturday.
 
CITYVIEW's Best Of Des Moines 2021
 

Nearly 14,000 votes were cast in the 2021 CITYVIEW Best Of Des Moines readers' poll.

Best Local HVAC Company
1. Modern Heating and Air Conditioning
2. Bell Brothers Heating and Air Conditioning
3. Schaal Plumbing, Heating and Cooling

[...]

 
Read more
 
Personalities
 

Meet Ashley and Kris Dunn: From business careers to education

By TK West

Originally from Urbandale, both Ashley and Kris Dunn began their careers in the business world before pursuing the field of education.

Today, Ashley teaches second grade at Horizon Elementary School while Kris teaches fifth grade at Wallace Elementary School. Kris says he knew he wanted to work for the district because Ashley often talked about how much she enjoyed working for Johnston Community Schools.

“I had a good job with what I was doing, but I was getting a bit burnt out and really wanted to make a change. I wanted to make sure I was making a positive impact on people, especially kids. After watching Ashley go through the process, I knew this is what I wanted to do. It was a lot of work but completely worth it,” Kris says.

[...]

 
Read more
 
Jobs

FEATURED JOB LISTING

Special Education Teacher Associate
The Johnston Community School District is seeking individuals who want to make a difference in the lives of students as a Special Education Teacher Associate. There are full-time (over 30 hours per weeks) and part-time positions (under 30 hours per week) available. Starting rate of pay is $16.96 to $17.65 per hour. Full-time employees are eligible to receive medical and dental insurance. All full-time and part-time positions are eligible for the Iowa Public Employees Retirement System (IPERS).
Please apply online at: https://www.applitrack.com/johnston/onlineapp/default.aspx?Category=Support+Staff
General job functions include:
· Assists in the supervision of students in the classroom and other areas of the school facility.
· Assists staff in preparation of materials.
· Works with group or individual students in the daily routine of the classroom under the teacher’s direction.
· Keeps teacher/administrator informed of all relevant student-related matters.
· Maintains working knowledge and use of available technology.
· Duties and responsibilities as requested by supervisor may vary from time to time.

Place your help wanted ad in the list below for FREE! Email to pat@dmcityview.com. And ask us about upgrading your FREE ad with a display ad in any of our publications.

LANDSCAPING HELP ...

OPTIMAE LIFE SERVICES ...

ADMINISTRATIVE ASSISTANT ...

EVENT PARKING ATTENDANTS ...

PARTY ATTENDANT ...

FT TELLER/UNIVERSAL BANKER 1 ...

LIFEGUARDS ...

CARPENTER ...

RESTAURANT MULTIPLE POSITIONS ...

EXECUTIVE CHEF ...

SEASONAL WAREHOUSE ASSOCIATES...

SHIFT SUPERVISOR ...

MERCHANDISE ASSOCIATE...

DELIVERY DRIVER ...

HOUSEKEEPER ...

MULTIPLE POSITIONS AT MICHAEL'S FOODS ...

LPN ...

GATEWAY DANCE THEATRE VOLUNTEER IOWA AMERICORPS VISTA...

MAINTENANCE HELP ...

BLANK PARK ZOO JOBS ...

GARAGE DOOR INSTALLERS ...

SALES TEAM MEMBER ...

VARIOUS POSITIONS AT HOMEMAKERS ...

PT LIBRARY CLERK ...

CONSTRUCTION CREWMEN...

 
Snapshots

The Painkiller: A beautiful drink from Bellhop downtown. Ingredients: Pusser’s Rum, toasted coconut cream, pineapple juice, orange juice, nutmeg. Photo by Jordan Huxford

Want to see your photo included in the Daily Umbrella? Send your Snapshots to tammy@iowalivingmagazines.com, and maybe it will be chosen!

 
 
Digital Editions
 
Ankeny Living magazine is published each month and mailed to every household in the community. The July issue cover story, "On the Same Page," is about book clubs and the people who are passionate about them. Also included are other features, informational articles and local photos. Each edition, as well as the archives, may be viewed at www.iowalivingmagazines.com. Read the July issue here.
 
 
Summer Stirs
 
CITYVIEW's traveling cocktails are back!  The next event is in the Historic East Village, Friday, July 23, 5-9 p.m.

Sample the signature Summer Stir drinks at 7 participating establishments! For only $20 (prepaid online), participants will receive 10 tickets to use to sample drinks at any of the participating venues. Tickets may also be purchased at the event for $30. All of the establishments will be within walking distance.

 
Details and Tickets
 
Birthdays and Notables!
 

Happy Birthday to these celebrities: Will Ferrell, Corey Feldman, Phoebe Cates, James Maslow, Bobby Lashley, AnnaLynne McCord, Ginger Rogers, Jayma Mays, Alexandra Shipp, Carli Lloyd, Barry Sanders

SUBMIT: Want to wish someone a Happy Birthday or a Congratulations on their big day? Email tammy@iowalivingmagazines.com

 
Poll of the Week

Which are you most fearful of?

Thunderstorms
Rats
Snakes
Heights
Public speaking

 

Do you seek out fireworks for the Fourth of July?

Yes - 38%
No - 62%

 
Morning Chuckle
 
YESTERDAY'S RIDDLE
WHERE CAN YOU LEARN TO MAKE ICE CREAM?
SUNDAE SCHOOL! Thanks David Whims
Or another take from William Snyder: Take your ice to a haunted house and your ice will scream.
 
TODAY'S RIDDLE:
Why did the cat go to Minnesota?
 
Have a guess? Email tammy@iowalivingmagazines.com 
 

P.S. As a free newsletter, we rely on readers like you to grow our subscriber list. If you have a friend or coworker who you think would enjoy waking up to The Daily Umbrella each weekday morning, please share our newsletter sign up page with them! Visit www.thedailyumbrella.com and click on the SUBSCRIBE link on the upper right-hand side!

 

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Big Green Umbrella Media, Inc.
8101 Birchwood Court, Suite D
Johnston, Iowa 50131

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