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Good Wednesday morning to you!

As human beings, we tend to gravitate toward others who are similar to us. Similar backgrounds. Similar beliefs. Similar values. It’s natural, and it should not be condemned. Can we learn from others who are not like us? Absolutely, and we should. But that doesn’t mean that we should feel guilty or be judged negatively for choosing to spend our valuable time with those who are similar to us.

Some call this elitism, selectionism, or even racism. I call it instinctive. And it has nothing to do with the accent of a person’s voice, the origin of a person’s birth, or the color of a person’s skin. Or at least it shouldn’t. But, if we are being honest, it does have a lot to do with a person’s age, income, education and interests. And, mostly, it has to do with having a common culture.

I had a business partner who was smart, creative and talented, but we grew up much differently. He had never mowed a lawn before. Or shoveled a sidewalk. Or run a vacuum cleaner. We had vastly different perspectives on spending money and how to operate a business. The bottom line was that I needed the business to make money, and he didn't. Needless to say, that relationship didn't work out. Neither one of us were right or wrong, just different.

When I meet new people, one of the first things I ask them is what their hometowns are. I can usually find some connection from there. When I lived in Nebraska, that was tougher to do, as I was an “outsider.” I had to find other things to connect with these folks on. Ultimately, I learned that if I wanted to fit in, I had to conform. So I bought my family University of Nebraska shirts, and I started reading up on “Big Red” football so I could join in on the conversations. It worked. And even though I had very little interest in Husker football, I enjoyed getting to know many wonderful people and learning about their other interests.

So what’s the message? Wanting to be around people like you is natural, but reaching out beyond your immediate circle is important, too. It doesn’t always work out as planned, but if you want to truly connect, you sometimes have to do something that isn’t so natural — conform.

Have a wonderful Wednesday, and thanks for reading.


Shane Goodman
President and Publisher
Big Green Umbrella Media
515-953-4822, ext. 305

Your Clear Mortgage forecast from Jason Parkin

Another great day is ahead before needed rain chances move in for Thursday. We may see a morning and then a late-day round of rain then. Friday and Saturday look dry and hotter, and Saturday night and Sunday bring us our next rain chance.

For help with preapprovals or refinancing, get in touch with Jason at parkin.mortgage

Featured Event
Things To Do

Wednesday, Aug. 4
⇛Zoo Brew at Blank Park Zoo
At: Blank Park Zoo, 7401 S.W. Ninth St., Des Moines
Info: Wednesdays through August: Zoo Brew at Blank Park Zoo. The zoo’s biggest fundraiser is more important than ever after the nonprofit lost a significant amount of revenue due to the pandemic. The zoo depends on operations to care for the animals at a cost of approximately $19,000 per day. At this time, there is an urgent need. Zoo Brew starts weekly at 5:30 p.m.; www.blankparkzoo.com/donate
• Aug. 4: Hakuna Moscato (wine night), Civic Music Association (3 sets throughout Zoo)
•Aug: 11 Fins and Fermentation, Jordan Sellergren
•Aug: 18 Retro Rhinos (cider night), Joe Inman & Co
•Aug: 25 High Hops for the Wild, The Host Country

Featured Home For Sale

327 Scandia Avenue
Des Moines, IA 50315

Welcome to Scandia! This exceptional split level offers over 1,600 finished sq ft with NEW carpet and NEW interior paint. The large living room with picture window allows views of the mature neighborhood and lots of sunshine! Dining area is off of the living room. The appliances stay in the bright white kitchen! Peninsula seating is convenient for quick snacks and meal prep. Easy access to the deck through the sliders. ...

Find Out More!

Here are today's mobile radar locations for the Des Moines Police Department. Please drive safely!

3200 block Wakonda Court
1800 block Park Avenue
2400 block S.W. 9th Street

N.E. Alice’s Road will be closed to through traffic between Douglas Parkway and Meredith Drive for approximately two weeks.

The 2021-2022 Iowa Bicycle Map is now available in both paper and digital formats. The Iowa Department of Transportation is distributing the free paper version of the map at Iowa DOT driver's license centers, county treasurer’s offices, the six Iowa DOT district offices, Iowa DOT rest areas, and state welcome centers. There are also static and interactive online versions at https://iowadot.gov/iowabikes/transportation-map-for-bicyclists.

A.M. Headlines

FROM KCCI: DMPS approves of virtual learning option for elementary students

DES MOINES, Iowa — The Des Moines Public school board has approved a virtual learning option for its elementary students. DMPS told KCCI that this kind of virtual option is already available for middle and high schoolers. They wanted to extend the option to elementary school because this age group is not eligible for the vaccine yet. ... READ MORE FROM KCCI

FROM WHO-TV 13: Former Iowa State football player charged in assault of Jordan Bohannon

IOWA CITY, Iowa (AP) — A former Iowa State University football player has been arrested in connection with an assault of a University of Iowa basketball star in May. Nicholas Kron, 29, of Nashville, Tennessee, faces an assault causing bodily injury charge for allegedly attacking Jordan Bohannon, a Hawkeye guard, outside a downtown Iowa City bar.   READ MORE FROM WHO-TV

FROM WOI-DT Local 5: 43 animals rescued over 2 days from Marion County property, ARL says

The Animal Rescue League of Iowa says dogs, cats, rabbits, a horse and pot-bellied pigs were living in "horrendous conditions.". ... READ MORE FROM WOI-DT Local 5

The Score
Iowa Cubs: The Iowa Cubs (33-43) took the first of seven games against the Indianapolis Indians (37-40), with a 5-1 win, Tuesday at Principal Park. READ MORE...
MLB: Twins 7 Reds 5, White Sox 7 Royals 1, Braves 6 Cardinals 1, Rockies 13 Cubs 6 ...READ MORE
OLYMPICS: U.S. Baseball and Women’s Basketball Teams Advance to Semifinals
CITYVIEW's Best Of Des Moines 2021

Nearly 14,000 votes were cast in the 2021 CITYVIEW Best Of Des Moines readers' poll.

Best Local Tanning Salon
1. Bronze515
2. Sun Tan City
3. Tanique


Read more

Old Glory: Adel Lions Club continues successful flag program

By Darren Tromblay

The Adel Lions Club has long been a staple of community betterment for the city, but likely none of its efforts are as beautiful as its annual flag program.

Five times a year, with the help of the Boy Scouts, Girl Scouts and ADM Youth Softball Association, the club leads the effort in placing American flags in front of homes and businesses on Memorial Day, Flag Day, Independence Day, Labor Day, and Veterans Day.

The 18-year tradition began when Lion Jim Loynachan got the idea from his brother-in-law in Ohio who was doing a similar project with his Rotary club. The first year, the Adel club put out around 200 flags. Now, more than 2,100 iterations of Old Glory can be seen around the community.


Read more

Place your help wanted ad in the list below for FREE! Email to pat@dmcityview.com. And ask us about upgrading your FREE ad with a display ad in any of our publications.



LPN ...










"Getting a little closer to Heaven, if only for a little while, at Farmers Chapel United Methodist Church during the National Balloon Classic 2021 in Warren County." — Photo by Brent Hess

Want to see your photo included in the Daily Umbrella? Send your Snapshots to tammy@iowalivingmagazines.com, and maybe it will be chosen!

Digital Editions
Adel Living magazine is published each month and mailed to every household in the community. The August issue includes a comprehensive guide to the SWEET CORN FESTIVAL! Also included are other features, informational articles and local photos. Each edition, as well as the archives, may be viewed at www.iowalivingmagazines.com. Read the August issue here.
Birthdays and Notables!

Happy Birthday to these celebrities: Meghan, Duchess of Sussex; Barack Obama; Cole Sprouse; Dylan Sprouse; Louis Armstrong; Billy Bob Thornton; Daniel Dae Kim; Abigail Spencer; Chet Hanks; Bobby Shmurda; Marques Houston; Jeff Gordon; Kelley O'Hara; Kym Johnson

SUBMIT: Want to wish someone a Happy Birthday or a Congratulations on their big day? Email tammy@iowalivingmagazines.com

Poll of the Week

Are you watching the Olympics?



How many times per year do you swim in a pool?

Zero - 45%
1-5 - 36%
6-10 - 5%
11-20 - 7%
21 or more - 7%

Morning Chuckle
Did you hear about the corduroy pillow?
IT MADE HEADLINES! (Did I already share this one?)
Nice job Lori Tabbert! And Gail Tomlinson had yesterday's answer but was left off the list.
What did Bruce Wayne’s Mum hang over his crib?
Have a guess? Email tammy@iowalivingmagazines.com 

P.S. As a free newsletter, we rely on readers like you to grow our subscriber list. If you have a friend or coworker who you think would enjoy waking up to The Daily Umbrella each weekday morning, please share our newsletter sign up page with them! Visit www.thedailyumbrella.com and click on the SUBSCRIBE link on the upper right-hand side!


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Johnston, Iowa 50131