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Good Friday morning to you!

I saw a cartoon recently showing two men working on a factory line creating the torso and head portions of manufactured replicas that looked just like them. One man is pictured saying to the other, “Seriously, this doesn’t have you the slightest bit worried?"

I can’t help but think of this each time I go through a self-checkout lane at a grocery or hardware store. I wonder if the store employees who come over to help customers operate the scanning equipment realize that they are working themselves out of a job.

Studies show that self-checkout lanes do reduce labor costs, as one employee can monitor up to 10 self-service registers, as shared at the CardFellow website. But the greatest benefit appears to be in the reduction of time that customers have to wait in line, and that is something most all of us can appreciate.

Some retailers, including Sam’s Club, are taking self-checkout a step further by allowing customers to use an app on their phones to scan the products as they take them off the shelves and place them in their carts.

The self-service idea seems especially relevant in ordering restaurant food with tablets at the table, as chains like Olive Garden, Applebee’s and Chili’s have done. Those who use them say they appreciate the ability to customize orders and perform transactions like splitting a bill.

Of course, there are negatives to self-service options including the up-front cost of the equipment, the increased risk of theft, and less human contact. But the negatives are becoming less significant as more and more consumers become comfortable with the process.

So, yes, many of us may be replaced by technology someday, and the retail and restaurant industries are just the beginning. As companies of all shapes and sizes struggle to find employees, we should expect to see more of these automated services in years to come — maybe in months to come.

Seriously, this doesn’t have you the slightest bit worried?

Enjoy your futuristic Friday, and thanks for reading.


Shane Goodman
President and Publisher
Big Green Umbrella Media
515-953-4822, ext. 305

Your Clear Mortgage forecast from Jason Parkin

Temps get hotter today through Tuesday as rain chances increase as well. We’ll see a chance for an isolated storm or two late today, but a better one Saturday evening into Sunday. And it appears a third chance will come on Tuesday, mitigating the heat a bit.

For help with preapprovals or refinancing, get in touch with Jason at parkin.mortgage

Featured Event
Things To Do
Friday, Aug. 6
At: Wells Fargo Arena
Info: "Like an idealistic hippy stuck inside the body of a testosterone-pumped U.S. marine..." You’ve been warned. Joe Rogan’s Sacred Clown Comedy Tour comes to downtown Des Moines at 730 Third St. For more information, visit www.iowaeventscenter.com.
Featured Home For Sale
601 W 1st Avenue
Indianola, IA 50125
Gorgeous restored and updated home in Indianola. Built in 1920 and completely updated recently, you will be blown away with the details of this home. Beautiful hardwood floors throughout this 4000+sqft home. Large windows offer tons of natural light and original trim has been restored. Extra-large dining and kitchen with walk-in pantry. Main level has 2 bedrooms & full bath. Upper level has a wonderful primary suite with an amazing bathroom, modern tile mixed with original shiplap....
Find Out More!

Here are today's mobile radar locations for the Des Moines Police Department. Please drive safely!

700 block 2nd Avenue
1400 block E. MLK Parkway
1400 block Grand Avenue

The Des Moines Police Department will activate a new speed camera downtown to crack down on speeding. Des Moines police said the camera will be placed at 14th Street and Grand Avenue near Western Gateway Park.

A.M. Headlines

Betty Lou Varnum, 90, host of "The House with the Magic Window" has died.

FROM KCCI: Worried parents seek change to Iowa school mask mandate ban

DES MOINES, Iowa — Worried parents with children too young to be vaccinated called on the the Iowa State Board of Education on Thursday to implore Gov. Kim Reynolds to reverse a state law that bans school mask mandates. ... READ MORE FROM KCCI

FROM WHO-TV 13: Ankeny Parents Advocating for Statewide Change after Severe Fireworks Accident

ANKENY, Iowa — A toddler’s body was badly burned in a Fourth of July celebration that turned into his parents worst nightmare. It’s been a month since that accident and the Conlon family is still shaken up. They say what happened to their son could have been avoided. Now they are advocating for change when it comes to the state’s legalized sale of commercial fireworks.   READ MORE FROM WHO-TV

FROM WOI-DT Local 5: UnityPoint Health employees could face termination if not vaccinated

DES MOINES, Iowa — UnityPoint Health is requiring all employees to get the COVID-19 vaccine by Nov. 1. Those who choose not to get the vaccine by the deadline "will be subject to voluntary resignation or termination" according to a press release. ... READ MORE FROM WOI-DT Local 5

The Score
Iowa Cubs:The Iowa Cubs (35-44) were shut out by the Indianapolis Indians (38-42) Thursday night at Principal Park, falling 2-0 in game four of the seven-game set.  READ MORE...
MLB: Rockies 6 Cubs 5, Twins 5 Astros 3, Royals 3 White Sox 2, Braves 8 Cardinals 4  ...READ MORE
OLYMPICS: Americans April Ross and Alix Klineman have won the gold medal in women's beach volleyball. 
CITYVIEW's Best Of Des Moines 2021

Nearly 14,000 votes were cast in the 2021 CITYVIEW Best Of Des Moines readers' poll.

Best Local Recruiter Or Search Firm
1. Palmer Group
2. Midwest Professional Staffing
3. Robert Half


Read more

Munson brothers have quads of fun:
Family involvement in sport grows

By Rachel Harrington

Blake and Megan Munson’s sons, Bowen, 8, and Landen, 4, are quad racers. Their hobby began with Bowen about four years ago.
“Bowen had a buddy that started racing about a year before he did,” remembers Megan. “We went to watch him one night, and his family had an extra quad. They offered for Bowen to ride that night, and he fell in love with the sport.”

This season has been the first for Landen.
In the summer months, the Munson family takes their boys to race at the Newton Kart Club in Newton. In the winter months, they travel to Emma Indoor Raceway.


Read more

Place your help wanted ad in the list below for FREE! Email to pat@dmcityview.com. And ask us about upgrading your FREE ad with a display ad in any of our publications.



LPN ...










Lawn? No. Golf green? No. It’s algae in bloom in the Upper Gar at Okoboji. 

Want to see your photo included in the Daily Umbrella? Send your Snapshots to tammy@iowalivingmagazines.com, and maybe it will be chosen!

Digital Editions
Johnston Living magazine is published each month and mailed to every household in the community. The August cover story, "Roll Call," shares back-to-school experiences and information. Also included are other features, informational articles and local photos. Each edition, as well as the archives, may be viewed at www.iowalivingmagazines.com. Read the August issue here.
Birthdays and Notables!

Happy Birthday to these celebrities: Vera Farmiga, Andy Warhol, M. Night Shyamalan, Lucille Ball, Melissa George, Ty Simpkins, Alexander Fleming, Soleil Moon Frye, David Robinson, Alfred Tennyson, Barbara Windsor, Mike Greenberg, Charlie Whitehurst

SUBMIT: Want to wish someone a Happy Birthday or a Congratulations on their big day? Email tammy@iowalivingmagazines.com

Poll of the Week

Are you watching the Olympics?



How many times per year do you swim in a pool?

Zero - 45%
1-5 - 36%
6-10 - 5%
11-20 - 7%
21 or more - 7%

Morning Chuckle
Why does no one like to talk to Pi at parties?
BECAUSE HE GOES ON FOREVER! Great job Evan Del Carmen and Lori Bluml!
What kind of music do planets sing?
Have a guess? Email tammy@iowalivingmagazines.com 

P.S. As a free newsletter, we rely on readers like you to grow our subscriber list. If you have a friend or coworker who you think would enjoy waking up to The Daily Umbrella each weekday morning, please share our newsletter sign up page with them! Visit www.thedailyumbrella.com and click on the SUBSCRIBE link on the upper right-hand side!


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8101 Birchwood Court, Suite D
Johnston, Iowa 50131