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Good Monday morning to you!

When was the last time you received a greeting card in the mail? Or sent one? One might think, in this digital age, the sending of greeting cards has fallen apart, but not so. The United States Postal Service reports that greeting card mail volume increased last year, for the fourth year in a row. And, according to the Greeting Card Association 2020 report, Americans continue to purchase approximately 6.5 billion greeting cards each year with annual retail sales estimated between $7 and $8 billion. That’s huge.
     That same report also states that nine out of 10 households buy greeting cards each year with birthday cards being the best-selling. Maybe not surprisingly, women purchase more than 80 percent of all greeting cards. And maybe surprisingly, while Baby Boomers continue to buy the most greeting cards, Millennials have spent the most money on them since 2015.
     But what about all those social media birthday wishes? Well, the Greeting Card Association 2020 report says eight out of 10 people agree that greeting cards cannot be replaced by social media and that those relationships that are “card worthy” continue to generate card-sending.
     It seems to be all about how greeting cards make you feel. About 65 percent of consumers agree that receiving cards and letters in the mail lifts their spirits, and 61 percent agree that receiving cards and letters in the mail is extra special during this time of social distancing.
     So send that special someone you know a greeting card. And if you can’t think of anyone special to send one to, feel free to mail one to me at the address below.
     Have a marvelous Monday, and, as always, thanks for reading.

Shane Goodman
President and Publisher
Big Green Umbrella Media
8101 Birchwood Court, Suite D
Johnston, Iowa 50131
515-953-4822, ext. 305

Des Moines Weather
High 56, Low 49. 80 percent chance of rain during the day and into the night. Less windy. Get the umbrella and galoshes out! Or maybe make goulash.
The Score

NCAA Tournament Opener: Iowa Women, 87,  Central Michigan, 72 

Iowa Wild (4-7-2-0; 10 pts.) rallied from behind to beat the Rockford IceHogs (5-9-1-0; 11 pts.) 5-3 at BMO Harris Bank Center in Rockford, Ill. on Sunday night.
A.M. Headlines

FROM KCCI: Authorities close roads after crash causes multiple life-threatening injuries

DES MOINES, Iowa — The Iowa State Patrol and the Des Moines Police Department are on the scene of a crash where multiple people have life-threatening injuries. ISP confirmed with KCCI that a trooper initiated a short pursuit in the Drake neighborhood at about 9:30 p.m. Sunday. Troopers lost the vehicle before they found it had crashed on Drake Park Avenue near 21st Street. READ MORE FROM KCCI

FROM WHO-TV 13: Des Moines City Council to Vote on Birdland Park and Marina Renovation Plan

DES MOINES, Iowa — The Des Moines City Council will vote Monday on a multi-million dollar plan to overhaul and renovate Birdland Park and Marina. “The vision for this park would be an expanded marina. We currently hold 63 boat slips, and we will expand that to more than 100,” said Des Moines City Councilwoman Linda Westergaard.  READ MORE FROM WHO-TV

FROM WOI-DT Local 5: Police searching for missing Des Moines girl, age 11

DES MOINES, Iowa — The Des Moines Police Department need your help finding a missing girl. Maleyja Pender, 11, of Des Moines was last seen Sunday, March 21 at 6:45 pm at a home in the 800 block of E. County Line Road. She was wearing a pink shirt, blue-colored Capri-style pants, and white-colored shoes. Des Moines Police say she left the residence voluntarily. … READ MORE FROM WOI-DT Local 5

CITYVIEW's Best Of Des Moines 2021

Nearly 14,000 votes were cast in the 2021 CITYVIEW Best Of Des Moines readers’ poll. CITYVIEW readers have voted:

Best Local Recruiter Or Search Firm
1. Palmer Group
2. Midwest Professional Staffing
3. Robert Half


Read more

Let’s go fishing!
Grandpa and Grandma Martin are ready to spring into action with new boat.

By Lisa Verhey-Budding

It truly has been a long and cold winter. Cabin fever is hitting a high point for most Iowans, leaving them longing for the day when the first signs of spring will surface.
Barb and Scott Martin of Norwalk are ready for the nice weather so they can hit the water again in their 2003 Lund fishing boat.
“We bought the boat early last summer at the Teen Challenge auction in Colfax. Scott worked on it off and on through the summer to get the motor in good working condition. Our plans are to spend more relaxing weekends and time with the grandkids fishing. The reason I wanted the boat was to be able to experience dad-and-sons fishing trips,” Barb says. “We will probably just take the boat around Iowa. We have two sons and 14 grandkids to make some fun fishing memories with. We have daughters as well that may want to come along for the ride.”


Read more
Things To Do
Monday, March 22
Support a small business
At: You decide!
Info: It’s been a tough year for many local enterprises. Why not stop in at a favorite family-owned establishment today? Or maybe write a positive review online for them. It costs you $0. Ditto for following them on social media.

“What are ewe looking at?" Sheep at Living History Farms, Urbandale. — Photo by Paul Houston, West Des Moines.

Thank you Bob Skelly for your notes on the Friday photo: "I wonder if out-of-staters know that 'peaches and cream' refers not only to a dessert, but to the best version of Iowa sweet corn. Many years ago when my aunt and uncle from New Jersey visited Iowa, they were confused by my use of the term 'pop' to mean Coke or Pepsi. In New Jersey, soft drinks are called “soda”, so we compromised and called it “soda pop” while they were here."

Want to see your photo included in the Daily Umbrella? Send your Snapshots to tammy@iowalivingmagazines.com, and maybe it will be chosen!

Digital Editions
Waukee Living weekly newsletter is published each week in print and online. Printed versions can be found at dozens of community locations, and the digital edition can be subscribed to via email. Learn more at www.iowaadviser.com View a sample digital edition from this week here.

Like to wish someone a Happy Birthday? Send name and birth date to tammy@iowalivingmagazines.com!

Happy Birthday to these celebrities

Actor William Shatner; Actor Reese Witherspoon; Author James Patterson; Composer Andrew Lloyd Weber; Journalist Wolf Blitzer; Televangelist Pat Robertson; Sports Commentator Bob Costas; Singer Stephanie Mills; Baseball Player Dexter Fowler; Football Player JJ Watt; Senator Alex Padilla

Poll of the Week

How many greeting cards do you mail per year?
100 or more

Were you spanked as a child?
Yes 87%
No 13%

-Morning Chuckle
There I was this morning, sitting and drinking coffee in my slippers, I thought to myself...


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Big Green Umbrella Media, Inc.
8101 Birchwood Court, Suite D
Johnston, Iowa 50131