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Good Thursday morning to you!

I am often asked how many people read CITYVIEW magazine. The answer, when combining our print and digital readership, is about 100,000 people each month with the majority of the readers in print. People then ask how we gained so many readers. That answer is also quite simple. We have a lot of distribution points — more than 700, in fact.
     It’s not rocket science. The more locations your publication is available in, the more readers you will have. But we also diligently track our pick-up rate, which is the number of copies picked up for every 100 distributed. The answer is a 97% average, and we are proud of that statistic.
     Managing rack distribution is a science that takes work with constant adjustments to the draw amounts and locations. I have long said that I feel distribution is the most important part of a publishing company. You can write the best stories, take beautiful photos, have incredible print quality, design dynamic pages and sell lots of advertising, but if the publication doesn’t get read, it is worth nothing.
     The other reason I track our distribution so closely is that I am cheap. I know exactly what it costs to print each magazine, and it sickens me to see any copies go unread.
     So now you know why 700 locations and a 97% pick-up rate are so important. Think about those numbers next time you see CITYVIEW on the racks.
     Have a thriving Thursday, and, as always, thanks for reading.

Shane Goodman
President and Publisher
Big Green Umbrella Media
515-953-4822, ext. 305

Under the Umbrella
Meet Brent Antisdel - HR, Accounting, IT, and "other duties as assigned" Guru
I have been with Big Green Umbrella for almost 13 years. I have been married to my wife for more than 10 years now and have four kids. The oldest is just finishing his first year at Iowa State University (my alma mater) while my youngest is finishing kindergarten. If I'm not working, I am dragging kids to and from a multitude of activities like dance or softball currently or slaving away making them something to eat. In my free time, I enjoy doing household chores like mowing the lawn! Once every 10 years I am allowed to play golf. In case it doesn't translate in writing, I enjoy sarcasm, too.  I enjoy a nice glass of red wine, "playing" softball with the neighborhood or tailgating with friends and family at Jack Trice Stadium. I otherwise may be seen cruising in my Wrangler with the top off.

Your Clear Mortgage forecast from Jason Parkin

Breezy today with a high near 70. A bit warmer Friday. Breezy and warmer with a high around 80 Saturday. Next rain chance comes Sunday evening into Tuesday.

For help with preapprovals or refinancing, get in touch with Jason at

Traffic notes

The Des Moines Police Department's mobile radar units are located today at:

6500 block Indianola Avenue
1200 block Hackley Street
2400 block SW 12th Street

Drive safely!

The Score
Twins 10 Indians 2
Royals 9 Pirates 6
Braves 10 Cubs 0
Phillies 5 Cardinals 3
White Sox v. Tigers POSTPONED
A.M. Headlines

FROM KCCI: Reynolds supports $400,000 fence to be built around Terrace Hill

DES MOINES, Iowa — Gov. Kim Reynolds said she believes it's a good idea to build a wrought iron fence around Terrace Hill for protection. KCCI first reported plans were in the works for the fence around the governor's mansion last week. The Iowa Department of Public Safety will pay $400,000 for the fence. The Iowa State Patrol said this has been in the works since 2017, but recent death threats against the governor sped up the process. READ MORE FROM KCCI

FROM WHO-TV 13: WDM Skechers Raises $60,000 for Animal Rescue League

WEST DES MOINES, IOWA — The Animal Rescue League of Iowa got a big donation on Wedesday – and it couldn’t have come at a better time. BOBS Skechers in West Des Moines presented a $60,000 donation to the ARL on Wednesday. The money includes a corporate donation as well as cash register donations from customers. The ARL says the boost in funding is much needed right now as their funds are running tight.  READ MORE FROM WHO-TV

FROM WOI-DT Local 5: Officers respond to shooting along 11th Street in Des Moines minutes before incident near 23rd Street

DES MOINES, Iowa — Officers are at the scene of a different incident along 23rd Street in Des Moines Wednesday night after responding to a shooting just five minutes away.
Two people were injured following a shooting near the 1700 block of 11th Street, according to officers with the Des Moines Police Department. … READ MORE FROM WOI-DT Local 5

CITYVIEW's Best Of Des Moines 2021

Nearly 14,000 votes were cast in the 2021 CITYVIEW Best Of

Best Local Dance Club
1. Garden Nightclub
2. Miss Kitty’s
3. Shotgun Betty’s


Read more

Local garden club cultivates plant and community growth.

By Becky Kolosik

Judy McGhee credits her love of gardening to her two grandmothers.
     “With one grandma, I pulled weeds in the rain. With the other, I would crouch down pretending to be a seed, and she would water me as I grew up,” she recalls, smiling.
     Each spring, McGhee enjoys seeing old friends emerge from the ground and planting new and different plants. As president of the Ackworth Garden Club, she is thankful for the camaraderie, friendships and fun, as well as what she has learned from everyone in the group.
     The garden club started in 1936 with nine women. Dues were 60 cents a year. A year later, with a membership of 12, they joined the National and Iowa Federated Garden Clubs and chose to have the Ackworth church yard as their civic project.
     Today, the club makes it their mission to study all aspects of gardening, promote and establish home gardens, help stimulate and promote interest through development of current and future club projects, and aid in the protection of natural resources including prairies, wildflowers, birds and animals. They also advance the study of horticulture and agriculture by awarding students college scholarships.


Things To Do

Thursday, April 29, 7-10 p.m.: Recurring weekly on Sunday, Wednesday, Thursday, Friday, Saturday until May 30
Wild Lights Festival
At: Blank Park Zoo
Info: Is the zoo "Iowa's Wildest Adventure"? Find out for yourself while experiencing the wonders of nature found in the tropical rainforests, Australian Outback and Africa. The zoo offers educational classes, tours and rental facilities.
The Wild Lights Festival is a visually stunning display of larger-than-life illuminated animal-shaped Asian lanterns.


Time for a sip and a dip. Photo by Paul Houston of West Des Moines

Want to see your photo included in the Daily Umbrella? Send your Snapshots to tammy@iowalivingmagazines.com, and maybe it will be chosen!

Digital Editions
North Polk Living magazine is published each month and mailed to every household in the area. It features stories and photos of local people, informational articles, calendar pages and more. Each edition, as well as the archives, may be viewed at www.iowalivingmagazines.com. View the April North Polk Living issue here!
Birthdays and Notables!

Happy birthday: Aaron Tecklenberg and Christi Adams!

Happy Birthday to these celebrities: Jerry Seinfeld, Daniel Day-Lewis, Michelle Pfeiffer, Uma Thurma, Andre Agassi, and, names from the past: William Randolph Hearst, newspaper publisher; Duke Ellington, bandleader; Dale Earnhardt, NASCAR driver. Oh, and Eve Plumb, most everyone's favorite middle sister! "Here's the story, of a man named Brady..." Bonus if you know the lyrics!

SUBMIT: Want to wish someone a Happy Birthday or a Congratulations on their big day? Email tammy@iowalivingmagazines.com
Poll of the Week

Have you ever played Pickleball?


When was the last time you flew in an airplane?

Last week - 0.5%
Last month - 11%
Last year - 38.5%
More than two years ago - 50%
Never - 0

Morning Chuckle
What kind of garden does a baker have?
A FLOUR GARDEN! according to Judy Anderson, Lori Bluml, Lu Ann Gifford, and David Whims, who adds, "Great time to visit Pella. Better than a flour garden."

Why did the horse chew with his mouth open?
Have a guess? Email tammy@iowalivingmagazines.com Answer in the next Daily Umbrella.

P.S. As a free newsletter, we rely on readers like you to grow our subscriber list. If you have a friend or coworker who you think would enjoy waking up to The Daily Umbrella each weekday morning, please share our newsletter sign up page with them! Visit www.dmcityview.com and click on the JOIN OUR EMAIL BLAST link on the upper right-hand side!


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Big Green Umbrella Media, Inc.
8101 Birchwood Court, Suite D
Johnston, Iowa 50131