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Good Friday morning to you!

Have you been keeping up on the Apple vs. Facebook feud? It may not be the Hatfields vs. the McCoys, but starting this week, iPhone users began receiving messages on their screens asking for explicit permission for companies to follow them. I received a few of those messages, and I promptly selected "no" each time. Facebook’s fear is that many others will do the same as me, which could then heavily impact its ability to track users and target ads to them.
     Apple says it wants people to be able to decide for themselves whether or not to participate in this data-reaping process. Facebook says its ads help keep the Internet free for everyone. These two companies have drastically different views about digital, and, according to many sources, their CEOs (Apple’s Tim Cook and Facebook’s Mark Zuckerberg) truly dislike each other.
     So which company is right? That depends, as they both make good points. Apple’s position is that people should have a safe and private digital experience, and that they may have to pay a premium to gain that. Facebook’s view is that the Internet should remain free, and that its targeted advertising makes that happen. Keep watching. This is going to get interesting — and quickly.
     Have a fantastic Friday, and thanks for reading.

Shane Goodman
President and Publisher
Big Green Umbrella Media
515-953-4822, ext. 305


Your Clear Mortgage forecast from Jason Parkin

A beautiful day ahead today! Warmer and breezy Saturday. Rain chances kick in again Sunday afternoon into Monday evening. Another chance later next week, which looks to be cooler.

For help with preapprovals or refinancing, get in touch with Jason at

Traffic notes

The Des Moines Police Department's mobile radar units are located today at:

1900 block E MLK Pkwy
700 block W MLK Pkwy
100 block SE 6th Street

Drive safely!

The Score
NFL DRAFT: Trevor Lawrence, Clemson QB is first pick by Jacksonville. See all the picks here...
Cardinals 4, Phillies 3
White Sox 3, Tigers 1; White Sox 11, Tigers 0
Cubs 9, Braves 3
A.M. Headlines

FROM KCCI: Iowa Cubs plan for baseball and vaccines on opening day

DES MOINES, Iowa — The Iowa Cubs are teaming up with Hy-Vee to make COVID-19 vaccines available at Principal Park. The hope is to have the mobile clinic up and running for opening day on Tuesday, May 4. On Wednesday, Gov. Kim Reynolds called on the organization to help get more Iowans vaccinated. READ MORE FROM KCCI

FROM WHO-TV 13: Iowa Preschool Providers Want More Details on President Biden’s Universal Pre-K Plan

AMES, IOWA — President Biden is proposing a plan to offer free universal pre-school to all American three and four year-olds and Iowans are taking notice. President Biden’s plan released on Wednesday would make preschool care free for children ages three and four nationwide. The plan would be paid for, along with much of the President’s other proposals, by rolling back tax cuts on the the highest earning Americans. President Biden has promised he won’t raise taxes on anyone making $400,000 per year or less.  READ MORE FROM WHO-TV

FROM WOI-DT Local 5: Finalists for University of Iowa's next president make their final pitches before decision on Friday

IOWA CITY, Iowa — A candidate pool of 79 applicants has been narrowed to four finalists for the next President of the University of Iowa. Following the retirement announcement of President Bruce Herrald last October, the Iowa Board of Regents named two chairs of what would become a 21-member search committee comprised of students, staff, and alumni. … READ MORE FROM WOI-DT Local 5

CITYVIEW's Best Of Des Moines 2021

Nearly 14,000 votes were cast in the 2021 CITYVIEW Best Of

Best Local Mediterranean Food
1. Fresh Mediterranean Express
2. Gazali’s Mediterranean Grill
3. Olympic Flame


Read more

Meet Jeremy Mikesell:
Language arts, Valley volleyball coach

By Jackie Wilson

As Jeremy Mikesell teaches language arts classes at Walnut Creek High School, the content is often the same each year. But Jeremy insists it never gets old.
     “We’ve read ‘To Kill a Mockingbird’ 20 times. Each time I’ve gotten a new perspective. It gets better doing it over and over, and it’s always refreshing,” he says.
     Jeremy has taught language arts for 20 years, the last 10 at Walnut Creek. His grandmother and dad were both teachers. His dad drove 60 miles each day to teach, and Jeremy often visited his classroom.
“     Dad was an auto mechanic instructor. He had a 20-year-old student who was enthralled with learning how to fix a car. I thought, ‘Wow. You can really influence someone with teaching,’ ” he says.


Things To Do

Saturday, May 1
The Downtown Farmers Market – presented by UnityPoint Health — Des Moines will begin its season with the opening bell in the Historic Court District in Downtown Des Moines  at 7 a.m.

     Several frontline workers and vendors will be present to help usher in the start of the modified 2021 Market season. 



The moon rising this past Monday evening was a beautiful sight. Photo by Jim Peters

Want to see your photo included in the Daily Umbrella? Send your Snapshots to tammy@iowalivingmagazines.com, and maybe it will be chosen!

Digital Editions
Adel Living weekly newsletters are published each week in print and online and can be found in dozens of community locations. The digital edition can be subscribed to via email. Learn more at www.iowalivingweekly.com View this week's Adel Living Weekly digital edition here.
Birthdays and Notables!

Happy Birthday to these celebrities: Iowa's own Cloris Leachman's birthday would have been today. Also born on this day: King Carl XVI Gustaf of Sweden, Kirsten Dunst, Lloyd Banks, Merrill Osmond, Willie Nelson, Basketball Hall of Famer Isiah Thomas.

SUBMIT: Want to wish someone a Happy Birthday or a Congratulations on their big day? Email tammy@iowalivingmagazines.com
Poll of the Week

Have you ever played Pickleball?


When was the last time you flew in an airplane?

Last week - 0.5%
Last month - 11%
Last year - 38.5%
More than two years ago - 50%
Never - 0

Morning Chuckle
Why did the horse chew with his mouth open?

What do both cakes and baseball teams need?
Have a guess? Email tammy@iowalivingmagazines.com Answer in the next Daily Umbrella.

P.S. As a free newsletter, we rely on readers like you to grow our subscriber list. If you have a friend or coworker who you think would enjoy waking up to The Daily Umbrella each weekday morning, please share our newsletter sign up page with them! Visit www.dmcityview.com and click on the JOIN OUR EMAIL BLAST link on the upper right-hand side!


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Big Green Umbrella Media, Inc.
8101 Birchwood Court, Suite D
Johnston, Iowa 50131