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In your email and online every week.


"Everyone is kneaded out of the same dough, but not baked in the same oven."

–Yiddish Proverb

The world may never know

It may feel like 1985 again, but it’s not. The Coca-Cola company is changing its formula for Coke Zero, and this feels all too reminiscent of the New Coke debacle in 1985 when a new flavor of Coke was introduced to the masses.

Some called that recipe change incredible. Others called it incredibly stupid. But through it all, brand loyalty was redefined in a way few could have imagined. Was it all part of Coca-Cola’s master plan, or was it just dumb luck? The Coca-Cola team was silent. The best answer may come from the owl in the Tootsie Roll commercials: “The world may never know.”

I may have been one of the few who actually liked the New Coke flavor, at least from what I remember. It lasted until 1992 when it was renamed to Coke II and then met its ultimate demise in 2002.

Coca-Cola launched Coke Zero in 2005 and left it mostly unchanged until 2017 when it tweaked the recipe and rebranded it as “Coca-Cola Zero Sugar.” The new version, complete with a new packaging design in red instead of black, will be rolled out in the United States this month.

The company says the new product will taste even more like the iconic Coca-Cola. But I don’t want Coke Zero to taste more like Coke. I want it to taste like Coke Zero. I enjoy a can of Coke Zero on ice in the afternoons. It is my soda of choice. Will I adjust to the new flavor? Will others? Or will this be another lesson in brand loyalty?

Change is difficult, especially as we grow older. I embraced New Coke in 1985, but I was only 17 years old and drank very little soda at the time. I have been drinking Coke Zero for 16 years. That puts some perspective into all this. As typical, new products are not geared to those of us who are 50 and older. The youngsters are the target market. We will be dead soon, especially those of us who have been drinking diet colas for decades.


Have a great week, and thanks for reading.

Shane Goodman
President and Publisher
515-953-4822, ext. 305

Seen Around Town

Jennifer Paulson and Marcia Hamby at the Chamber’s AM Exchange hosted by Hungry Boyz on June 29.

Baeth named Ivy Women in Business Award winner

Raisbeck Endowed Dean David Spalding announced the 2021 winners of the Ivy Women in Business Awards. Established in 2018, the Ivy Women in Business Awards celebrate women who have been identified for their inspiration, leadership and ability to serve as champions for women in business.
The Champion Award honors individuals, businesses or organizations serving as champions to inspire, lead, and encourage women. This year’s winner is Kimberly Baeth (’93 journalism and mass communication, speech communication) of Urbandale. Kimberly is president of Golden Openings, Inc.
The award will be presented at an awards ceremony Sept. 8, 5:30-7 p.m. at the Reiman Ballroom, ISU Alumni Center, Ames.

Access Systems receives Governor’s Volunteer Award

Access Systems received the Iowa Governor’s Volunteer Award from Gov. Kim Reynolds during a virtual recognition ceremony held on

July 14. Coordinated by Volunteer Iowa, this award program recognizes dedicated people and companies who volunteer to help fulfill the missions of Iowa nonprofits, charitable organizations and government entities.
The Access employees have made this award possible by sharing their generosity with local communities and giving back to organizations through volunteering and donations. Over the past year, Access Systems has participated in blood drives, meal packaging, walks for cures, school supply drives, and many more activities to spread kindness. Access Systems would like to thank its employees for making this award possible, and for volunteering their time and talent to make a powerful impact in the communities Access is represented in.

Governor Kin Reynolds stated, “Each of you answered the call to serve when it was needed the most. As we continue to recover from the pandemic and the derecho, it is truly an honor to celebrate the selfless dedication to service. During times of isolation and uncertainty you found innovative ways to support and sustain one another.”

A complete list of award recipients is available at volunteeriowa.org.

U-Fest raises funds for scholarships and classrooms

The Urbandale Education Foundation and Urbandale Alumni Associate present the second annual U-Fest celebrating Urbandale schools, alumni and the community. This festive evening with friends and neighbors raises funds for student scholarships and classroom grants. The event is Friday, Aug. 6, from 4:30-6:30 p.m. at Walker Johnston Softball Diamonds. Entry is $10 for adults and $3 for 18 and younger. Food, drinks and a bounce house will be available. Music will be by Faculty Lounge. For more information, visit UrbandaleEducationFoundation.com or UrbandaleAlumni.com.

Upcoming events

Justyn Lewis from Des Moines Selma will be the speaker Aug. 6, 5 p.m. at
Cancun Grill & Catina, 3855 121st St. The Urbandale Area Democrats invites the community to hear Lewis. Des Moines Selma unites efforts to deepen understanding of injustices faced by the Black community and how to effect structural change on the local level.

Battle of the ’Burbs: The competition is fierce, but every ‘burb wins. After a record-setting registration for the Battle of the ’Burbs 5K, 10K and Kids Fun Run in 2019, organizers are gearing up for a fun-filled rematch Saturday, Aug. 7, between the participating suburbs: Clive (defending champion), Johnston, Urbandale. Waukee, West Des Moines. Choose your community when you register — or choose “all of the above” — and 100% of all registration fees will go to nonprofits and community improvement projects. The city with the most participants wins bragging rights and a WWE-style belt traveling trophy. Register online at https://runsignup.com/battle.

Library fun in the sun

Enjoy stories, songs, and family fun every Tuesday at 10 a.m. and Thursday at 6:30 p.m. at a different Urbandale Park each week through Aug. 12. Visit www.urbandalelibrary.org for the location schedule.

The Mikayla Oz Magic Show will be outside July 30, 10 a.m., at Gabus Park, on the south side of Library. Enjoy a funny, interactive magic show featuring an appearance by Bubbles, a real, highly trained magic bird. This event is for families.

View all the library programs by visiting www.urbandalelibrary.org to find the online calendar and register or call the library at 515-278-3945.

Joke of the week:

Have you heard the one about the corduroy pillow?

It’s making headlines!

Your Urbandale Living magazine

Mailed to residents of Urbandale the first Thursday of each month. 

This month's cover story: 

On the same page

Residents’ passion for book clubs is about more than good reads.
By Darren Tromblay
Read any good books lately?

For the approximately 5 million Americans who belong to book clubs, the answer is sure to be a resounding, “Yes!” Book clubs have been gaining in popularity as more people discover the pleasure of gathering to discuss a common book, express opinions, socialize and, usually, eat. As local residents express, book clubs are about more than sharing a good read — they are about meaningful conversation, new ideas, camaraderie, relaxation and laughs. While each book club has its own character — and group of characters — they share a simple truth: Books bring people together.


Read this month's issue
Coopers put down roots

Family finds ideal town for raising family

By Lindsey Giardino

Even though Megan Cooper, her husband and their two kids previously lived in Beaverdale, they were familiar with the Urbandale community because Megan had family in town, and her daughter attended daycare there. They also loved attending city events like Trunk or Treat and the safety awareness event put on by the police department.

“We were really involved in the community, and we loved how friendly everybody was,” Cooper says.

So, it seemed like a natural fit for the family to move to Urbandale, which they did in September 2019.


Read More
Urbandale Public Library news

By Brianna Ryan

Here’s what’s happening at the Urbandale Public Library.
 Summer Reading Challenge ends Aug. 1. You have until Aug. 15 to claim your prizes.

Virtual and in-person programs
View all programs by visiting www.urbandalelibrary.org to find our online calendar and register or call us at 515-278-3945.

• Monday Hands-On Play, Mondays, 2:30-4 p.m., ages 1-7, front of library, north end. Drop-in anytime during the program for hands-on art at your pace. Dress for a mess.


Read More

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